creativity

wordmark
the illustrations for ISRC wordmark can be found here: active and grouping
Some of the comments I received on v1 of my designs that inspired the changes I express in v2 can be seen below:

Wordmark 1:

I like the stairway effect on this one. I kind of wish the bottom of the C was aligned with the bottom of the I, though. It kind of hangs oddly. I realize that this would change the formation of the “SRC,” but that may be remedied by changing their size.

I do like the way the SRC are connected and the fact that they don’t touch bottom gives it a feeling of action which is nice. What would happen if instead of hanging off of the bottom of the serif of the “i” the S R C chain started with the S sitting on top of the I’s serif with the R and C dangling down from there? Just something different to try.

I liked the idea of using S, R, C as steps. A minor change that I’d suggest would be to increase the font size of S, R, C so that C is aligned with the base of I.

Wordmark 2:

Clever use of the curve in the “S” and the “R”. The “I” stands out a bit from the rest of the design – doesn’t quite fit in with the “foot” of the S. You may want to try maneuvering it around to see if there’s a way to fit it in better.

The implications of the co-joined S and R are interesting. Would it work better with a different font where the angles of the bowl’s matched better?

Didn’t really understand the concept as much. Would suggest you to change the design probably by changing the angles/font size/type face.

name
the illustrations for the ISRC name can be found here: active and grouping
Some of the comments I received on v1 of my designs that inspired the changes I express in v2 can be seen below:

Name 1:

I like the size differences between the first, capitalized letters of the words and the rest of the words. The connection between the “S” and “R” though is a little odd in this picture. They’re the only two big letters to connect, and the “y” in “Systems” dips oddly into the “R”. It seems intentional, but I’m missing the point. Is the foot of the “y” meant to create a face in the “R”?

It is nice how this design has a lot of movement. There are a few details I might want to work on such as the “enter” in Center seems a little bit low to me. The capital letters S and R connect here, but the capitals I and C are not connected to the chain of capitals. Would having the lower case words line up with the center line of the capitals instead of the baseline help the design?

You can move the word ‘Research’ a bit towards right. This would help in making uniform pattern.

Name 2:

Definitely my favorite design of the set. I thought that was a very clever use of the E’s in each word. You also aligned them very well, and the top and bottom aren’t imbalanced as far as I can tell. Really great job on this one.

This is way too cool. Really good idea. Just to play with it, what would it look like with the central e in a lighter font?

Smart use of letter ‘e’. Liked the design.

mission statement
the illustrations for the ISRC mission statement can be found here:active and grouping
Some of the comments I received on v1 of my designs that inspired the changes I express in v2 can be seen below:

Mission 1:

I like the format of this design. The “stairway” effect of the logo is carried over into the mission statement text not only in its placement (lower than the logo’s center point), but also in its stacking on the right. Good way to follow through. You may consider moving the text down a little to align with the bottom of the “I” in “ISRC,” but then you may need to break up the rest of the letters in the logo. Just something to think about.

I really like how the text in this one mirrors the shape of the logo. The placement of the initial “The” is wonderful. What happens if you put the logo on top of the text, left justifying everything making a larger staircase with a landing on top of the first line of text? Another thing you could try is shrinking the logo so it is closer to the height of the block of text. But really, it works for me as it is.

Similar to Wordmark 1 idea. Liked it.

Mission 2:

You use the great logo design in the second name design, which is great. It definitely needs a “The” to start it off like the first Mission statement design. The rest of the mission statement looks a bit off center from the logo, you may want to move it. Right now it looks like it floats above the center-point.

The logo and the text don’t seem to be working together here. Adding the “the” will help. What happens if you make the text take up less horizontal space and let it flow around the bottom of the logo? What would happen if you used the same font (but not bold) for the mission statement as you used for the logo? or just another font other than the one you’ve currently chosen.

The mission statement is left aligned. I would suggest you to use justify alignment.

this in-class assignment proved to be a lot more challenging than it initially seemed. I chose the letter ‘B’ in a bid to illustrate the concept of a ball. I started by illustrating uppercase letter B by drawing what is supposed to be two basketballs showing where the space/ holes in the letter would be. Next, I again drew an uppercase letter B but with the basketballs now covering where the stroke of the actual letter would cover. I then decided to move on to incorporating two different sets of balls (basketballs and a football) to still illustrate an uppercase letter B. Removing one of the basketballs from the illustration described in the previous sentence gave me what seemed like a lowercase b, something I noticed while trying to re-draw the previous illustration in a bid to make it neater. The rest of the designs were centered around re-drawing some of the previous design ideas in order to investigate whether the illustrations might better represent the concept/ letter with some tweaking. It will be interesting to see what others came up with here.